Lead Capture Page Introduction

Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to lead capture pages.  Lead capture pages focus specifically on capturing leads for a newsletter or making sales for a specific product, and make no attempt to give visitors a different option.

Another common word that is often used to describe lead capture pages is “squeeze page” or “landing page”.  A squeeze page is a page designed to get names and emails addresses.  Usually, however, a squeeze page is usually a smaller type of lead capture page, which usually has an opt-in form in sight when the page loads.

What is it so important to learn in an introduction to lead capture pages?  First, it is important to recognize that all successful marketers use them.  If you plan to sell a product over the internet, you will want to used one, too, rather than rely on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.

Another important thing you will want to take away from this introduction to lead capture pages is that every lead capture page contains the same parts and is focused on a SINGLE goal…getting the visitor to become a subscriber or buyer.

These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action).

Determining which model will work best for you simply only be done through testing.  While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversation rate because they use lengthy, thorough, and compelling copy.

If there is anything you absolutely must take away from this introduction to lead capture pages, it is that you cannot create a capture page or squeeze page that isn’t focused.

Lead Capture Page System Secrets

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