Multilevel Marketing Reality Check

There are a large number of websites, books, CD-ROM’s, cassette tapes, and other various forms of communication devoted to the topic of Internet marketing.  The majority of these sites profess to offer “secret strategies” and “killer tactics” which promise to increase your chances of experiencing success on the internet.  Of course, you must pay for these wonderful pearls of wisdom.  (Many of which turn out to be nothing more than pyramid schemes and other scams)

With all of these so called experts lining up to take your money and fill your head with dreams of making easy millions, you may find it difficult to filter out the facts from the fiction. The reality is, there are no secrets to successful multilevel marketing!

Successful marketing, whether online or offline, requires careful planning and a lot of hard work.  And no amount of marketing will ever meet with success if the product being marketed is a bad one.  This is especially true of websites, which carry the distinction of the almighty back button.  Companies that have spent a lot of money to market websites, are basically unusable.

Now, that your dreams of sailing around the ocean sipping pina coladas,while an internet machine deposits six figure sums of money into your bank account are thoroughly dashed, lets explore some of the common issues associated with the true multilevel marketing success as well as a few of the many misconceptions.

The same principles that govern offline marketing practices also apply to online marketing practices.  Research, Planning, and Analysis.

Research:

Determine what makes your product or service stand out from the crowd. What do you offer that your competition does not?  How do your prices compare to others in the market?  What features of your product are one of a kind?  All of this information will help in designing your website to reflect a unique selling proposal.  A unique selling proposal answers the customer’s question, “What is in it for me?”  Gather all of the information possible that answers this question and use it in planning your website.

Planning: Develop a marketing strategy for your website.

Are you selling merchandise online?  Are you advertising a service?
Who are your customers?  You must determine exactly what it is that you want your website to accomplish.  Example, if your website is focused on making it easier for potential customers to learn about your service, focus your attention on offering as much information about your services as possible.  Price comparisons of your competition, directions to your business location, contact information, testimonials, etc. are a good place to start.  Plan your website around a central theme.

Analysis:

So your website is up and running, you have developed a marketing strategy and people are interested in your product.  Now, it is time to figure out what is working and what is not.  This aspect of marketing your website can be one of the most difficult to understand.  This goes beyond simply counting the number of visitors to your website.  It requires analyzing the habits of those who travel to your site.  Determining what features of your site compel visitors to purchase your products, what features turn visitors away.  It is important to analyze every single feature of your website, from the sales company to the navigation.  You must understand how every feature of your website supports or detracts from your marketing success.

By now,you realize that multilevel marketing requires more than just an out-of-the-box solutions.  There is no magical formula to marketing online, and those who say otherwise should be scrutinized.  The variety of businesses online require individual marketing strategies and plans.  A real estate website should not be marketed the same way as one selling comic books.  Any salesman would have a difficult time selling denture glue to a teenager, it just doesn’t fit.  And neither do one size fits all marketing plans.  Target markets have to be considered.  Planning, strategy and analysis must be carried out in order to achieve any kind of lasting success.

Make your website usable and you will gain success!

Here is some information of “critical importance”.  By usable, I am referring to website considerations as working links, fast loading pages, limited use of images, animations, and other fluff tat will make most users hit the back button faster than you can blink.

Fact: If a webpage doesn’t load in 20 seconds or less, most internet marketers will hit their back buttons.  Increasing the speed at which your website loads will greatly increase the likelihood that it will ever be seen.

Submit your site to 100,000 search engines for just $29.95!!!  Beware of offers like these. The truth is there are only a handful of search engines that most people use to find things online.  Concentrating your marketing efforts on these few search engines is much more effective than having your site listed in a million places that nobody ever sees.

Bear in mind that most of these multiple search engine submittable sites are profit driven and the only one making a profit is them.

Fact: Google and Yahoo are currently the major players in the search engine game comprising 54% and 41% of all internet searches, respectively. There are several techniques to achieving higher rankings with these two search engines, none of which are secrets.

Number 1 Ranking in Google! Guaranteed!

I have seen many web sites offering search engine ranking services, making claims like the one above.  The truth of the matter is that it is impossible to guarantee a number one ranking with Google’s free search engine submission. There are a number of strategies and steps that can be taken to optimize your website for search engine placement and achieve the highest rankings possible.  Guaranteed results are a myth. It is possible to have the highest ranking in Google for search terms that aren’t commonly used, but then, what is the point?

Fact: It is true that you can purchase advertising space using the Google services called Adwords.  Advertisement appears in the right hand column of Google search pages.

Successful marketing of your business online requires time, effort, and patience.  There are no easy solutions.  But, a number of devotion and column sense can yield truly impressive results.

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