Multilevel Marketing

A Study Of ACN Business Opportunity

Overall Description:

ACN business opportunity that offers consumers local and long distance calling, high speed DSL, wireless services, and other services; such as digital phone service with video phones.  The products are marketed by ACN reps who earn commissions and bonuses on their personal production as well as the production of the members in their downline.

ACN offers five products:

  • Digital Phone Service
  • Wireless Phone Service: you can shop major carriers all from ACN and you will receive extensive savings on equipment.
  • Local & Long Distance Service with High Speed DSL:
  • *Traditional phone service offers standard features and a variety of plans.
  • Satellite: your choices are DirectTV or Dish Network.  It comes with over 280 channels
  • Home Security: There are various packages to select from.


ACN Business Opportunity:

ACN business approach is to find people who are already using a digital phone service and who will be willing to switch over to ACN because of the opportunity offered by ACN.  But, approaching friends and family with the ACN products is going to be a hard sell.  Many of these prospects will not be interested because they are not interested in the home business.  You see, family and friends are the wrong people to target.  You want to target other individuals who have either taken part or are involved in an existing home business opportunity.  Many of these network marketers are not happy with the business opportunity they are currently with and may find ACN to be of interest.  Thus, approaching family and friends and dealing with constant rejection, causes many ACN reps to either quit the MLM industry all together, thinking it is just a pyramid scheme, or he or she jumps into another home business opportunity.

ACN has a number of issues facing them.  One is they are in an industry that is very competitive.  This means that many ACN representatives are struggling paycheck-to-paycheck.  It is especially difficult because ACN reps must maintain a quota in order to quality for payment.  Trying to maintain a quota is difficult too due to the telecommunication industry, which is heavily saturated.

Although there are many ACN reps who have done very well, in order to generate a full-time income, you must build a very large team.  But many ACN reps do not possess the skills to generate a large team because they have little to no marketing skills. Without skills, no money, which leads to no business.

The ACN business teaches their representatives to use their “warm market”, meaning family and friends, but in order to overcome the struggles that an ACN rep must face, many should utilize the cutting edge marketing strategies of today.  These strategies will enable many businesses of the ACN reps to explode while at the same time putting an end to chasing family and friends and dealing with rejection.  Today’s current marketing requires the home business entrepreneur to redefine what he or she has been taught.

The reality is, there are many network marketers making a significant amount of money, six and seven figure incomes a year just by mastering online marketing strategies and using the principles of attraction marketing. If you want to succeed in your business, I suggest you seek out what top marketers are doing and where they received their training.  By following the lead of the top marketers, many ACN reps will overcome all the reasons why most people fail in the network marketing industry.

Learn How To Build Your Business Opportunity

Most people fail at network marketing because of the trainings offered, the style of marketings methods taught, or no training offered at all.  There are many network marketing techniques that drive hundreds, or even thousands of targeted visitor to your website every month. Lawren suggests, “Don’t go it alone, especially new online entrepreneurs.”

Online entrepreneurs will need to find an network marketing program or online marketing coach to help guide you in the right direction with your marketing.

I will first begin by talking a little about Mona Vie and then focus on the trainings. My reasons for focusing on just the trainings is because the high failure rate of many MLM and network companies usually stems from lack of effective trainings by many of these companies.  In part, it is the individuals who start a business with hopes of making fast cash, but many other individuals, myself included, are really interested in having a business and would like nothing more than to have a business of our own where we can generate our own success.  But, how do we accomplish this if the trainings provided are not sufficient enough to help us accomplish this goal?

Overview:

Monavie was founded in January of 2005 by a former Usana VP of sales. The Monavie company is a multi-level company whose compensation structure is a hybrid.  The company’s primary product is Monavie active juice; which contains the Acai berry, noted for its high levels of anti-oxidants and nutrients.

Products:

The product line of Mona Vie has three forms of bottled juice.  There is the Monavie Original, Monavie Active, and Monavie Pulse, as well as gel pack version of the products and an energy drink, Monavie EMV.

The juices are sold at a suggested retail price of $39.00 for the Mona Vie Original, $45.00 for the Mona Vie Active and Monavie Pulse per 750 ml (25.5 oz.) bottle. The manufacturers recommend daily serving size of 2 to 4 ounces.

Compensation:

Mona Vie products are offered to the public via a distributor.  Distributors receive commissions based on product sales.  Individual distributors are encouraged to build their own sale teams by recruiting new distributors to sell products. The distributor can receive additional commissions based on sales by their downlines.  Various stipulations in the distributor contract determine the eligibility requirements for payouts on sales commissions and bonuses. For example, distributors must maintain a minimum monthly order volume, achieving required sales volume levels, balancing weak and strong legs n the binary plan, etc.  From 2005-2009, new distributors were required to pay a $49.00 USD signup fee and an annual renewal fee.  However, as of the first quarter of 2009, the signup fee requirement was dropped.


Monavie Marketing Training:

Monvavie is very focused on training its distributors.  Of course, as a company it is beneficial to train distributors because the more success they have in their business, the more likely they are to stay.  One of the other advantages of training distributors is to allow more control over their behaviors in their businesses.  Most individuals, who start a business in network marketing, have no idea on how to run a business nor do they have an understanding of what is considered to be professional behavior when dealing with a customer. Company specific training allows the company to ensure their distributors operate using company approved methods of operations.

The conventional technique used by Mona Vie to promote its product is to have what is referred to as “product parties”, talk to family and friends, hand out CD’s, and more.  Essentially, the Monavie marketing training focuses on word of mouth, belly to belly marketing styles.  These methods do work and have worked for many people, but just not enough.  The reasons vary, but the truth of the matter is it takes a lot of work and an ability to deal with lots of rejection.  In addition, these methods are also very time consuming.  In conclusion, to build a business in Monavie requires presentations and product sharing amongst family, friends, and associates.

The first sign of quality training is one that is not product specific.  The marketing technique should apply to any product you are marketing, not just Mona Vie.  Marketing training that is not product specific, is the kind of training you should look for in Monavie.  You may ask, why would Mona Vie train on marketing strategies that apply to products other than their own?  Well, to be honest, there is no benefit for them, but for you it will be and this is where you have to make a decision on what kind of training you really want.  Do you want training that can only market one product, namely Monavie, or do you want training that you can apply to any product?

The network marketing industry has changed due to the internet. Marketing styles that implement hotel meetings, name lists, face-to-face talking to friends, family and strangers is not as effective as using the internet.  Instead of dealing with people who could care less about your products or you income opportunity, you can focus you efforts on people who are interested in your product or business.

Marketing techniques should focus on teaching you marketing principles on how to get traffic to your website. It should teach you various marketing strategies that you can apply that will generate tons of traffic and that will convert many of the leads generated from that traffic into customers and/or members in your primary income opportunity.  If Monavie distributors were able to learn how to generate traffic, the number of people who stayed in Mona Vie would increase substantially.

In conclusion, success in Monavie is going to depend on the distributor abilities.  More specifically, on the distributor understanding their ability to effectively apply good marketing strategies for their business.  If you want to stand out as a distributor in Mona Vie, you need to develop strategies and techniques that work.  If necessary seek out this the training need outside of Monavie and then apply them to building your Mona Vie business, or whatever business you have.  Now, that you have the skills to build any business, you can use them for any business.

Learn From The Best In Network Marketing

There are many.  How do you know which ones are the most competent?  You won’t at first.  This will require some research.  Google is a good starting point.  Forums are another good source to find others who can give you some insight on some good network marketing training programs and coaches that can help you.

Once you have made a decision on one or more of them, then the next step is to review the trainings. Most offer a trial or demo for little to no money.  Lawren says, “One such program I joined, cost only $1.00 for a 14 trial tour.  I went through the trial and once I got my system setup, took 3 days, I started going through the trainings and put what I learned into action.  Soon, I had leads coming every day.  In four months, I had close to 1000 leads.”  If marketing online, building a list online is key.  For more information on this marketing training, visit:Conquer The Internet Marketing“, Lawren adds.

After selecting a program or a coach, put what you have been taught into action. Some marketing methods include pay-per-click, video marketing, and press releases to generate leads and cash flow on the internet. These are just a few of the methods that will help you build a successful business online.  One of the great things about marketing online is that you are capturing leads using the internet, thus avoiding the worry of rejection.

The leads developed are also a good source of additional income to help with your online marketing.  Network marketers are more willing to invest in anything that will benefit their business.  What this means for you is that many of the leads generated through your marketing will purchase various products from any affiliate programs you are a member of.  Many of these network marketers will also join these same affiliate programs because they realize the advantages, such as making money. By the way, this process is referred to as a  “sales funnel”. Every network marketer should have a “sales funnel”.

In conclusion, it is important to keep in mind that to have success in a network marketing or mlm business, you must offer good value to your prospect and leads.  This is accomplished through the methods used to market to them.  By sharing your knowledge, insight, and skills with them and they will follow your lead.  The sky is the limit so don’t stop learning and growing.  Always invest in your knowledge and skills and in the end, it will pay you for years to come.

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