Archive for March, 2010

In the MLM industry, attrition rate can run as high as 70%. This means that the majority of the people who try a network marketing company don’t survive the first few months.  The upside of this is that 9 out of 10 of those survive through ten years become very wealthy.  This industry has produced more self-made millionaires than any other single industry in America.

Ninety percent of conquering a problem is to identify the problem.  Even addicts have to first agree that they have a problem before they can be helped.  So, if in order to overcome the major reasons why people fail, we just avoid those pitfalls. Looking at some residual income ideas for network marketing success:

1. Be prepared to handle rejection.

Who said that any kind of selling was easy.  But it all comes down to attitude.  If you can understand that a rejection of the opportunity that you are so excited about is not a rejection of you, as a person, then you are on your way.  “No” must be interpreted as “next”.  This is easier said than done, but it’s the price of success. The internet and other new technologies allow some rejection proof approaches, such as using lead capture pages and autoresponder messages.  These methods serve to “pre-qualify” your prospects.  However, there still must come a time when you will have to be in personal contact with your downline members.

Part of preparing your mind for these “negative” people is to fill your mind with positive messages.  There are many MLM and “positive thinking” speakers that will help you keep your spirits up.  You will be surprised to know that motivational tapes and books can give to your attitude a boost, in general. This is one of the benefits of being in this industry.  It teaches you to have a brighter outlook on life.

2. Be realistic in your expectations.

To expect too much too soon will only set you up for a possible let down.  Accept that this is a legitimate business that would require investment of time and effort and you must be prepared to sow the seeds before you can reap the benefits.  Who builds a house without first considering the cost?

When you are quoted, the salaries of big recruiters, be sure to ask how much time and money they spent to get to that level.  This information will give you a clearer picture.

3. Once you find a reputable company, be prepared to stay the long haul.

This goes without saying, but if you expect to succeed, you must stay the course.  The most successful people in life have gone through very trying times but they have stuck with it and left a legacy behind.  It is often said that tough times don’t last but tough people do.  The same holds true for those seeing to build a solid residual income.  You should commit yourself to at least 3 years before making a decision either way.

Jumping from one opportunity to the next only shows a lack of decision and stability in your planning.

4. Do not make the business more complicated than it needs to be. Stick with what works.

There is always the temptation to improve on the methods that experienced networkers have shown to work. Go with what works, not with what should work.  If you find a system that has been working, just plug into it and squeeze the last drop of success you can get from it.  This means that you must show yourself to be teachable to your upline and be willing to teach your downline members the same system.  Residual income success comes from doing what works repeatedly until it becomes second nature.

Another note of caution is that you should not expect from your recruits what you are not doing yourself.  There are many network marketers who will give advice that they are not willing to follow.  In other words, they get their team members to “do the dirty work” for them.  This practice takes away from the real meaning of duplication.  I am doing the same thing that I am teaching you.

5. Train and then let loose!

The real power of network marketing is the power of leverage.  Rather than using 100% of your own effort, you are using 1% of the effort of a hundred.  If your downline members become too dependent upon you, then they will be using 110% of your effort.  This can easily lead to instant burnout.

So the key is to train your frontline members, then train them to train their frontline members.  As you gain leadership experience in the business, then you can occasionally pick up the slack for a colleague.  The important thing is that your team members understand that effort is required on their part or they cannot expect your support.

Here are some additional insider tips on really hitting the ground running.  These residual income ideas for network marketers are learned from the study of those who have millions in this industry.

Final Note: If you have multiple streams of income, you should take a look at your income sources and evaluate them to see how many are residual and how many are linear.  The key is that you may want to “balance your portfolio” so you can have income coming in even if, for some reason, you are not able to work.  Especially as a small business owner, this can be critical to your survival.

Even one of your fat monthly checks tucked away on a fixed deposit account will provide you with residual income…accrued income.

Think about it.  How long do you think it will take Bill Gates, one of the richest men in the world, to make billions, if all his bank accounts were presently frozen and taken away? That is the power of residual income!

Learn more income ideas and tips from a remarkable online training system. Find Out How!


General Information:

Shaklee Corporation is a privately-held manufacturer and distributor of environmentally nutritional supplements, weight-management products, beauty products, and household products.

The company is based in Pleasanton, California with operations in Canada, China, Japan, Malaysia, Mexico, and Taiwan.  The company sells its products through a multi-level marketing network and claims a combined base of 750,000 members (customers) and distributors.

Shaklee Products:

Shaklee places emphasis on manufacturing products that are non-toxic and non-chemical based.  In fact, every Shaklee product is 100% safe to use.

The company conducts 350 tests on ever new ingredient for heavy metals, pesticides, or any other harmful contaminants. They also conduct over 80,000 quality tests annually to guarantee the products purity and safety.

Basically, their belief is to have products that are always safe, always work, and are always green. Their products are generally well received and the company has created a loyal customer base.

Shaklee Home Business Opportunity:

It costs $9.00 to get started.  There are five ways to earn an income:

1. Profit on the sale of products.
2. GOLD Ambassador Bonuses
3. Personal Group Volume Bonuses
4. Leadership (Organizational) Volume Bonuses
5. Tru-Infinity Bonuses On Vivix Sales

Tru-Infinity is a Shaklee compensation plan where you earn by sharing a Vivix product with someone.  Each time you do this, you earn a reward.  Every time they share a Vivix product, you and the individuals you shared the product with are rewarded, and so on.

For every person you recruit, you earn $7.00.  This kind of compensation plan will require you to have a large downline because for every 200 people you bring in, you earn approximately $1000.  This does not mean you can’t make this work. It does mean that you will have to learn some marketing skills and have a marketing plan in place.

Shaklee Training & Tools:

Unlike many of the MLM and network marketing companies, Shaklee does offer some tools and trainings to help their new distributors with their business.

On their website, they do talk about using social marketing sites like Facebook, MySpace and LinkedIn to generate lead flow for your business.

They also offer other various trainings and support; such as conference calls, one-on-one coaching, live meetings, multi-media communications, and more.

Below are a list of the tools and trainings offered by Shaklee to their distributors:

1. Leadership and coaching from experienced individuals.
2. Product and business training tools in every format; CDs, DVD’s, online through the Shaklee University web site.
3. Monthly conference calls with business updates and health information.
4. Online business management can customer relationship management tools and tracking.
5. Distributor web site to be used for placing orders by customers or you and downloadable tools and product information.
6. Personal web sites to help give you a presence on the internet to be used for marketing your business and products.
7. Local, Regional, and Global Conferences and events.
8. Opportunities to team up with others in your organization to earn extra rewards and prizes; such as luxurious trips.

Conclusion:

Shaklee Corporation does seem to be a network marketing company that offers its members a variety of advantages; such as, great products, tools and training, and support.

I will add that marketing the company and the products upfront is not the most effective way of marketing.  Many distributors; especially inexperienced ones, will encounter a lot of rejection this way.  The best approach to marketing a business, either online or offline, is to market yourself.  Think of your business as “YOU Inc”.  This approach puts the people you talk to at ease and thus they are more willing to talk to you.  Having a reputation as someone who is all about selling and recruiting will have people running away from you.  Using the “YOU Inc.” approach will allow people to get to know you and eventually establish trust in you.  This will eventually lead them to possibly buying your products, and even joining your business.

This same approach should be used using other vehicles of marketing like FaceBook, MySpace, Twitter, and LinkedIn.  Let people get to know you.  By knowing you, they will discover what business you are involved in and about your products.  This is also a way in which you can start branding YOU and not the company.  By doing this, it positions you as a leader, someone with authority who has a solution to problems in health, weight management, and more.

One of the key factors to positioning yourself as a leader is to first increase your value by learning skills in marketing and in business.  Then let others know, in particular, other network marketers, that you have this knowledge and you are willing to share and help them with your business.  All of this information I am sharing with you pertains to “Attraction Marketing”.  This is type of marketing is a marketing methodology that can be applied online and offline and could potentially increase your bottom line much more quickly end effortlessly.  But, first you have to learn how to use “Attraction Marketing” in order to get any results.

The lead capture page system provides a uniquely powerful system through which you can derive profit from multiple streams.

To begin with the lead capture page itself: all traffic is sent to the landing page.  From there it will have a number of options, depending on what you have given them.  Many marketers suggest that your capture page should always be an opt-in form.  Others will suggest that it should simple be a sales page.

Whether it’s a free newsletter or a product for sale, the lead capture page system you create should include a “one time offer”, which will compel them to take action, subscribe, buy, etc.

Once they subscribe or buy, the lead capture page system you create should then re-route them to a thank you page, which opens up more means through which you can up-sell.  One quick way to up-sell is to simply include advertisements on your thank you page for related affiliate products or for your own products.  Here, again, you will want to give them a one time offer.

Also, if you haven’t yet asked them to join your mailing list, this is where you should do it – on your thank you page.  Once they opt-in to your list, you now have a whole new option you can used in conjunction with the landing page system to generate revenue.

One such option is selling ad space in your newsletter or ezine.  The more people you have reading your newsletter, the more you can generally charge for ad space; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.

Your next option is to endorse a product as an affiliate.  You can tell your subscribers how someone has just created a brilliant product – and you can offer it to your subscribers through an affiliate link.  You may even want to use other products you have as bonuses to give them something extra.

The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them.

It is important to note that you don’t have to use all of these means to generate revenue; however, the more you use, the more you earn in general.


Lead Capture Page Introduction

Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to lead capture pages.  Lead capture pages focus specifically on capturing leads for a newsletter or making sales for a specific product, and make no attempt to give visitors a different option.

Another common word that is often used to describe lead capture pages is “squeeze page” or “landing page”.  A squeeze page is a page designed to get names and emails addresses.  Usually, however, a squeeze page is usually a smaller type of lead capture page, which usually has an opt-in form in sight when the page loads.

What is it so important to learn in an introduction to lead capture pages?  First, it is important to recognize that all successful marketers use them.  If you plan to sell a product over the internet, you will want to used one, too, rather than rely on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.

Another important thing you will want to take away from this introduction to lead capture pages is that every lead capture page contains the same parts and is focused on a SINGLE goal…getting the visitor to become a subscriber or buyer.

These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action).

Determining which model will work best for you simply only be done through testing.  While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversation rate because they use lengthy, thorough, and compelling copy.

If there is anything you absolutely must take away from this introduction to lead capture pages, it is that you cannot create a capture page or squeeze page that isn’t focused.

Lead Capture Page System Secrets